Episode 4: Alanna Taranto
In episode 4 of season 5 I chat with Alanna Taranto, fashion designer and founder of sustainable brand Selfe Studios. Alanna may have cut her teeth in the industry working for ethically esteemed Australian labels like Lee Mathews and Bassike but making good choices and doing the right thing is a style that’s thread through all Alanna does, including her designs. Her brand aesthetic reflects the ease of her Mediterranean heritage while celebrating an earnest modesty and understated elegance that tribute her family’s values. And as Selfe Studios grows, and Alanna’s confidence develops, it’s her honest, humble, hard-working maturity that have come to define her style and her sense of self.
I’ve celebrated the simple quality of Selfe Studios by keeping Alanna in a shirt and skirt of her own designs but dabbled with a little detail by adding some vintage jewellery from my collection.
“It’s simple living and that’s something I think that my parents have brought us up with - it’s really quality, it’s simple, it’s family. Some really core values that have been instilled in me.”
“Mum said at the age of 4 she gave me a sewing machine and I honestly do not recall this…as far as mum can remember I’ve been always been making things.”
Photography by Giuseppe Santamaria @ MITT Work